American Medical Depot - Providing More than just Medical Supplies
American Medical Depot has given itself a new name and is now known as AMD and still remains a national leader in the distribution of medical supplies and equipment. The rebranding process changed the company’s name, logo, and tagline. Their excellent customer service and superior products remain the same.
AMD’s primary focus is to provide medical supplies to the healthcare industry, but the company also makes extra services available. AMD also offers consulting services to customers with consulting and technology solutions that can help them save money by streamlining their business processes. AMD has also completely redesigned its website. CEO and Co-Founder Sukrit Agrawal says it offers customers greater usability and makes online shopping easier than ever before which is something that AMD wanted to improve upon during the rebranding process.
While AMD has been rebranded visually and online, they remain committed to innovation and customer service. They continue to ensure that there will be no substantial differences to daily operations. AMD customers will have the same state-of-the-art technology, services and representation that they have always had. The same account representatives will continue responding to all of the account needs of their customers. Customers who frequent AMD’s website and business for their medical supply needs can expect a host of new benefits as a result of the rebrand. The introduction of new product and service innovations, technologies, and marketing initiatives are new things customers will notice.
In order to give their employees, customers and new prospects time to adjust to the new name and image, the rebranding of American Medical Depot as AMD took place over several months
American Medical Depot - Medical Supplier
American Medical Depot has evolved as a company and has now taken on a new image. The medical supply company has rebranded itself AMD which took effect on August 1, 2014.
AMD introduced its new brand, logo, tagline, and website. The completely re-imagined AMD completely re-designed their website and structured it to make shopping easier. They want to make the website more productive for the healthcare providers who use it.
Based on their customers' needs and feedback, AMD elevated how customers do business by enabling an easier browsing and shopping experience. Their customers will appreciate the flexibility and resources the site offers.
AMD offers more than 350,000 products which are available on the site. They serve thousands of healthcare professionals who work at medical facilities both large and small.
CEO Sukrit Agrawal says that AMD rebranded itself in part to reflect the progress the company has made. The new identity is meant to satisfy existing expectations of what the company has always stood for. They also wanted to be sure the new brand still helped the company move forward. The new image presents a better reflection of solutions and the great products and services we provide. This is especially important to help them maintain the industry leader status they have worked so hard for.
AMD customers are a wide range of healthcare providers, including acute, primary, home health and hospice. AMD offers its customers a multitude of supply chain products and services that they distribute nationally. They have one of the highest fulfillment rates in the industry with the ability to meet their customers' emergency requests for their medical/surgical supplies.
American Medical Depot - Progress and Improvement
American Medical Depot has made big changes to help improve the company and make significant progress towards a full rebrand. The medical supply company has rebranded itself as AMD. Not only do they have a new name but they also have a new logo, tagline, and completely redesigned website. But company officials say its thousands of loyal customers will still be able to get the products and services they have come to expect from the company over the years.
Because of all of the progress they have made within the organization, they have changed their look on that outside to reflect that. They needed a new identity that would continue to convey all of the existing expectations their company name stood for as well as moving the brand forward. The company has worked hard to become a leader in the industry and their new name and logo will help keep them as a top leader.
AMD launched in 1993 originally as American Medical Dept. It was founded by brothers Akhil and Sukrit Agrawal and has since grown from a small company with one warehouse to one of the largest diversified health care supply distributors in the United States. One of the most significant changes from the rebranding is its website. The website is completely re-imagined, and will make shopping easier and more productive than ever. AMD will continue to provide it’s excellent customer service and still has the same representatives that their customers expect.
American Medical Depot - Innovations and Technologies
Innovation is important to companies and their success. Companies need to cultivate an environment for innovation without compromising process and structure. In order to be innovative, it is important to be able to define the problem. Companies need to allow sufficient time for this important part of the process. Once the problem is defined, then brainstorming new ideas and deciding which ideas are worth pursuing bring in the balance of innovation with the procedure.
American Medical Depot is one of the largest diversified medical supply distributors in the United States. They needed to establish a more unified visual identity to help them better connect with their customers. They have rebranded to become AMD, but the important part of their rebranding is to continue their standards of innovation and customer service. They have ensured their customers that though their image and website have changed, their day to day operations will remain the same and they will continue to provide exceptional customer service and superior products just as before. Their new and improved website will help streamline the process and give easy access to their many product offerings. They have strengthened their online presence in order to increase brand recognition and be available for the health care industry. Part of being innovative is hearing the customer feedback and learning how to successfully re-invent and improve a company and what they offer. AMD believes they have achieved this after implementing a strategy and executing for a year. AMD will continue to improve on it’s technologies and increase its product offerings in order to better serve their customer’s needs.
American Medical Depot - Consulting and Technology Solutions
American Medical Depot has rebranded itself as AMD, but remains a national leader in the distribution of medical supplies and equipment. The rebranding went into effect during the summer of 2014, and include not just a new name, but a new company logo and tagline.
The primary business of AMD is providing medical supplies to the healthcare industry, but the company also makes extra services available. "My business provides customers with consulting and technology solutions that can help them save money by streamlining their business processes," said Sukrit Agrawal, who with his brother co-founded the company in 1993. "We often provide these extra services at no extra cost, and go as far as finding ways to respond to their emergency situations."
AMD has also completely redesigned its website, and Sukrit Agrawal says it offers customers greater usability and makes online shopping easier than ever before.
In spite of all the rebranding, AMD remains committed to innovation and customer service, and there will be no substantial differences to daily operations. Customers will have the same state-of-the-art technology, services and representation that they have always had. The same account representatives, AMD says, will continue responding to all of the account needs of their customers.
Customers of the former American Medical Depot can expect a host of new benefits as a result of the rebrand. These include the introduction of new product and service innovations, technologies and marketing initiatives previously unavailable.
The rebranding of American Medical Depot as AMD took place over several months in order to give customers and staff enough time to get used to the new name and logo.
American Medical Depot - A Reflection Of Its Progress
American Medical Depot says that it is a case of out with the old, and in with the new. The longtime medical supply company has rebranded itself as AMD, and is operating not only with a new name, but with a new logo, tagline, and completely redesigned website. But company officials say its thousands of loyal customers will still be able to get the products and services they have come to expect from the company over the years.
"We've changed our look on the outside to reflect the progress we've made on the inside," AMD officials say. "Our new identity had to satisfy all of the existing expectations of what our original mark stands for, while simultaneously moving the brand forward. Our new image presents a better reflection of solutions and the great products and services we provide. We've worked hard to remain an industry leader."
AMD began as American Medical Depot in 1993. It was founded by brothers Akhil and Sukrit Agrawal, and has expanded from a small concern with a single warehouse to one of the largest diversified healthcare supply distributors in the United States.
Chief Executive Officer Sukrit Agrawal is a graduate of Duke University, where he received a Bachelor's degree in Electrical Engineering in 1986. He also holds a Master of Business Administration degree from Florida International University, which he received in 1989.
The most public centerpiece of the rebranding of American Medical Supply to AMD is its website. Company officials say that the site is completely re-imagined, and will make shopping easier and more productive than ever.
